VIP Packaging

The VIP site design sets the challenge
to a more often than not staid industry.

  • CLIENT VIP
  • COMPLETED AUGUST 2013
  • SHARE

When you've got a client pitching themselves as 'The Leader of the Pack' the stage is set to create an impressive and on-brand digital presence to raise the standard in the packaging industry.

Innovative packaging company Pact approached BlocksGlobal® to reinvigorate their digital branding for their VIP brand. This thoroughly considered website design encapsulates not only an extensive product range but also communicates their cultural essence, bringing to the forefront the VIP story of sustainability and innovation.
 
The website offers greater insight into a product type that is usually only subliminally considered by the end consumer with an intentional contrast in product versus hero imagery to reveal a bigger story. Creating a visually engaging and an interactive experience, without being too 'tricky', was key to the collaborative design and development process. This includes a different take on the standard drop down navigation, incorporating related imagery to improve the intuitive route of exploration and also further enhance the site visually. Further to this, feature panels on the homepage allow the site visitor to take a first level view of the VIP story before delving in deeper.
 
Pact were actively involved throughout the process, working closely with both their design and copywriting teams to create a thoroughly captivating site.