TFIA

The Council of Textiles and Fashion Industries of Australia aim to provide leadership and membership services to assist excellence and innovation in local and international textile, clothing and footwear markets.

Brand Development

Our task was to first understand and then build the brand framework to amplify the TFIA voice and that of its 250,000 member base.

SCT Services:

• Brand workshop and strategy
• Creative and brand development
• Copywriting
• Production management

Digital Development

For the 2010 Fashion Exposed event, SCT created an engaging space for the TFIA exhibit and utilised a combination of new technologies to engage visitors. This included an iPad Kiosk for info and a prize giveaway [of the iPad] to encourage sign-ups and Mobile sites to enable TFIA staff to sign up people directly though their iPhones and Blackberries.

TFIA's websites are managed through the web-marketing platform Blocks™, providing an integrated tool for website content management, email marketing, maximium SEO visibility and file management.

SCT & Blocks™ Services:

• Website development with WYSIWYG editing,  dynamic navigation
• Email marketing
• Google Analyticas and search engine optimisation
• Fully hosted CMS, available wherever there is an internet connection
• Automatic site upgrades at no cost
• Training as required

Visit the TFIA Website

TFIA Twitter Roll Strategy