Brand Strategy & Brand Development

SeventhWave provide leadership, coaching and facilitation to improve performance of individuals and businesses through techniques and strategies designed to transform and maximise potential.

Case Study

SeventhWave provide leadership, coaching and facilitation to improve performance of individuals and businesses through proven techniques and strategies designed to transform and maximise potential. A key differentiator to SeventhWave is its 'The Board Meeting' - a unique high performance coaching program designed to unleash potential in Leaders.


Naming:

A collaborative role was used in naming - ensuring the final outcome embodied the services and values of SeventhWave (while making for a great story). The 'seventh wave' is a little known oceanographic phenomenon that's entered popular culture through music and literature, whereby the seventh wave is the largest and potentially most powerful wavein the sequence.

 

Brand

Partnering with a predominantly corporate clientele, SeventhWave's intelligent and energetic brand identity metaphorically reflects its high-energy (and highly professional) approach through 'energy waves' and an understated, articulate, visual language.

 

Services
+ Brand workshop
+ Brand development
+ Stationery and comms
+ Marketing strategies and professional referrals
+ Website incl. SEO / Email Marketing / Content Management
+ Brand guardianship and ideation

Brand Workshop

"SCT facilitated an in-depth workshop which opened my eyes to a whole new world of branding. I was impressed with the attention to detail, excellent questioning technique and active listening skills that clearly provided Brad and the SCT team with the level of understanding required to create a brand that is unique and able to capture the qualities I had hoped for.

The ongoing dialogue that followed the Brand Workshop also provided further learnings for me as I reflected on some of the thoughts and creative ideas that had germinated during the workshop. I was impressed that the process followed by SCT with my start-up company was similar to the process used with their biggest clients."

Dugald Christie-Johnston - Director, SeventhWave

Defining success

"SCT has had a significant impact on the successful launch of SeventhWave as a new business. Their approach never felt anything other than first-class, and this was a pleasant surprise for a business used to being treated as a small start-up. They played a partnering role, more-so than that of a provider, and I was pleased at their willingness to listen to my ongoing needs and their rapid turn-around with delivering design work.

It meant that SeventhWave had a professional, energetic and vibrant brand, string web-presence and stationery that looked and felt great. I had expressed from the start that anything that was created for SeventhWave had to be something that I would be happy with when I look back in years to come. Nothing that looked cheap or rushed. SCT shares the same values, and it means that working with them feels exactly like that - that you're working with them.

SeventhWave is now 18 months old, and continues to go from strength to strength. SCT was there from the start, and are still providing me with everything and more than I had hoped for. Big thanks to Brad (more than a designer, he's also been a business partner, trusted advisor and friend), Paul, Raoul and the rest of the team at SCT."

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