Saville - Case Study

Project objectives:
Take Saville from appearing as a boutique development company to an international player in the property market with a focus on design and quality. Benefits to include:

• Being offered tenders both in Australia and The United Arab Emerits.
• Attracting quality builders and service companies.
• Attracting a better quality of staffing applicant.
• Generate referral traffic to project sites.

Adaptable, fresh and search engine friendly with a focus on being a portal for refering traffic to project sites, investment advice and information.

How the project achieves these objectives:
Balancing business objectives and design values of the organisation, Saville's website is a great demonstration that technology and SEO standards do not have to hinder creativity in a corprate website. Elegant template design compliments the carefully considered Flash Community and the JavaScript montage of the home page - while all through the site typography was carefully considered.

Target market:
Developers [Australia & UBE] Builders - for credibility Students - brand awareness, investment resource Prospective employees Prospective apartment/home buyers.

How the project meets the target market requirements:
Independent to SCT's strong understanding of design and SEO, Saville commissioned SEO specialists "First-Click" to audit our intended site design to ensure objective and optimal site outcome. HTML structure and creation of the home page montage in JavaScript combines with elegant and clean design demonstrated best balance between usability, visibility and creativity.

How the target market interacts:

• Creativity meets effectiveness
• SEO optimised
• Flash based timeline
• Javascript (SEO friendly montage animation on home)

 

Key creative aspects of the project:

 

• Understated and confident... provides reassurance to both customers and institutional audiences.
• White site promotes powerful imagery and clear information.
• Subtle but consistent grid structure reflective of principles and sensibility Saville display through their developments.

Unique technical features and how these contribute to its success:
The site was designed to be SEO friendly and visually engaging. The majority of the site developed in HTML and Javascript for greater interest and responsiveness.

An elastic flash timeline was included to highlight Saville's relationship to the progression of design trends through history.

The site was designed to be managed by Blocks, our marketing platform. Apart from content management Blocks also allows the creation of websites, email campaign contact management and hi-res file management for print based marketing. This enabled Saville's Marketing team to have full control over site content while ensuring that the layout and design were protected.

Usability and accessibility measures:

• All animation and graphics Javascript.
• Hand coded.
• Naming conventions are professional and global in appeal.

Simple animation provides human / design sensibility.