Puckles

Puckles Bakery approached SCT to reinvent their printed retail signage with an easily managed in-store digital signage solution.

  • CLIENT PUCKLES
  • COMPLETED DEC 2011
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Puckles Bakery approached SCT as they wanted to install an easy to update menu board in their flagship store, with the capability to advertise promotions, their latest menu and breakfast, lunch and dinner specials.

Puckles Bakery required an easy-to-update menu board in their flagship store, with the capability to advertise promotions, their latest menu and breakfast, lunch or dinner offers. Initial creative was provided by Visual Unity, which SCT expanded to provide greater functionality and possibility!

2x 42” above-counter screens were installed to enhance customer engagement in-store. The screens push just-in-time promotions and specials scheduled to the time of day — breakfast, lunch and dinner — and the easily-managed menu allows Puckles’ staff to update prices from essentially anywhere in the world using SCT’s Blocks content management system.

Other features available with this digital signage solution include:

  • Running ‘just-in-time’ or time limited-time promotions
  • Modifying specials to suit the time of day
  • Integrated mobile means customers can order ahead to avoid the queue
  • SMS notifications ensures customers know when their order is ready
  • Customers can order directly from their table via a wall-mounted tablet or their smart-phone
  • QR triggered loyalty programs reward your best customers
  • Gamification allows competitions to be run onscreen in-store