Neighboorhood Net

Neighbourhood Net is a concept developed by Mirvac Retail to promote goodwill and community connection in an interactive community noticeboard.

The free to use website allows groups within the community to promote upcoming events or meetings, generate awareness of their cause or club, or just generally inform the public.

The Buy/Sell function acts as an online local marketplace, while the Community Notices and Congratulations keep everyone connected and in the know.

Cherrybrook Village was the first Mirvac Retail centre to launch the initiative on September 19th, with an extremely positive response.

"The website is already inundated with notices posted by customers. NeighbourhoodNet has created an even greater rapport with locals. During the launch, page views on Cherrybrook’s website grew to 928per day and the average time customers spent on the website was 9 minutes – an extraordinary result," said Mirvac Retail. 

Mirvac Retail wins marketing award in ICSC
Annual Asia Shopping Centre awards program.

Throughout its history, the International Council of Shopping Centers (ICSC) has recognized and honored the shopping centre industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, as well as outstanding examples of design and development throughout the world through its Global Awards programs.  

As part of the shopping centre industry’s premier awards competition, ICSC is pleased to announce that Mirvac Retail, Sydney, Australia, was selected as a Silver Award winner in the 2010 Asia Shopping Centre Awards competition. The 2010 ICSC Asia Shopping Centre Awards recognize outstanding achievement in marketing and design and development of retail properties through Asia. 

Designed and built by Square Circle Triangle, Mirvac Retail received its silver award in the new media category, which recognizes strategic programs and plans that target websites, on-line branding campaigns, social media, and/or mobile marketing, to achieve brand and marketing goals for its program, “NeighbourhoodNet.” Noticing the increasing popularity of community centre notice boards online Mirvac created a digital platform to enable all their properties to take their local notices online.  NeighbourhoodNet, developed as a gateway to local knowledge, has provided Mirvac an interactive and effective means of communication to their consumers and increased website traffic to Mirvac centres by 115%. 

Professional recognition for this award was given to Mirvac Retail national retail projects and online manager Setareh Ferdousian. 

ICSC announced the winners of the 2010 ICSC Asia Shopping Centre Awards during a ceremony tonight at ICSC’s RECon Asia Convention in Beijing, China. 

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.  As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world.  For more information, visit www.icsc.org.