Marketing and brand strategy
Create effective online, offline and ambient marketing strategies to expedite a staged approach to selling;

• drive significant enquiry leading to sales
• ensure a scaleable marketing program suited to efficient roll-out as Stages are released
• integrate with local agent, arming them with benchmark sales tools

Tactics
Create advocacy and positive word-of-mouth with prospective customers and the Phillip Island local community through creation of a marketing strategy that connects with community values and differentiates from competitor developments.

Create awareness and generate interest both locally and broadly via; community connections, appropriate on-site and proximity signage, an informative website, and  mainstream property listing websites

• emphasise affordability, locality and opportunity
• drive enquiry leading to sales in first release
• ensure a scaleable marketing program that can easily evolve and adapt as required
• promote the vision to non-local residents aspiring to own their own patch of Phillip Island.

Progress and success
100% sales of first and second release. Third release has hit the market May 2010.

SCT's ongoing approach of review and refine with project partners Bauenort ensures progressive, proactive and refreshed marketing through all stages of selling.

Bauenort is a specialist group that consults, develops and invests in property.

Services
SCT delivered the following suite of services for Justice Road Farm.

• Strategy
• Naming
• Brand
• Website
• Marketing Communications
• Signage
• Local Agent Selling Strategy