GWA Toilet Selector

Working with bathroom manufacturer GWA, we've
released a series of digital toilet selector displays
for big-box retailers.

  • CLIENT GWA
  • COMPLETED JAN 2012
  • SHARE

Do you know the difference between an 'S-trap' and 'P-trap' toilet? Well, the differences are not always obvious and this was evident to bathroom manufacturers GWA.

GWA is Australia’s foremost designer, manufacturer, importer and distributor of domestic and commercial bathroom and kitchen products. They are responsible for some of the industry's most iconic names such as Caroma, Dorf, Fowler and Clark.

GWA's objective was to be able to communicate their range of toilets across big-box retailer stores in a innovative, interactive and measurable way.

GWA approached us to design and develop an interactive and informative digital solution for their stores customers. They were looking for a platform that would provide inspiration and advice on their extensive range of toilets.

In such a large retail space, with staff constantly moving about the store, GWA wanted to be able provide that further level of assistance to its customers who were unsure of what product they required.

Their objective was to be able to provide informative, engaging and instant information to both trade professionals and DIY-ers.

 

Outcomes:

After identifying the specific types of customers that would be looking for toilets, SCT implemented a series of GWA templates that showcased the product ranges of of GWA's most popular toilets.

Utilising the Blocks™ platform and Fujitsu hardware, the toilet selectors are always current, constantly cheaper, and more adaptable than any brochure, and have the ability to evolve and integrate with other systems over time.

The interactive units are equipped with the latest product offerings of GWA's top selling toilets, a toilet inspiration gallery, and instructional videos. The monitors are also fitted with sensor recognition to monitor vital engagement levels and conversion rates. The sensor are able to recognise passers-by and adjust content depending on their viewing situation.

The units specific features:

  • Fully operational Fujitsu touch screen technology.
  • Up-to-date, measurable, and easily updatable Blocks™ technology.
  • Sensor recognition to monitor engagement levels and conversion rates.
  • Toilet product range of top selling items.
  • Toilet Inspiration Gallery.
  • Instructional videos demonstrating the difference between a 'P-trap'
    and 'S-trap' toilet.