An outdated brand was failing to align with the Freelance vision and organisational direction. Best business strategy suggested an evolution of the existing framework – to both attract new clients whilst developing a greater affinity with, rather than alienating, existing clients. Within the brand strategy workshops the company’s key values were clearly defined to ensure accurate visual representation.

Outcome / Brand Development
Early discussions suggested a complex logo, though development  resulted in a simple wordmark punctuated with a full-stop to emphasise simple processes and solutions delivery. A series of aspirational brand images were sourced to complement the logo and provide a greater greater depth to the brand palette. The introduction of a vivacious bright orange as the brand colour linked to the old palette but shed the previously stale image.

The new identity across all print marketing needed an elegantly branded, functional website powered by BlocksGlobal™. Total client control of content facilitates responsive national and international marketing needs without any reliance on IT.

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