- CLIENT ENDOTA SPA
- COMPLETED JUN 2011
endota spa approached SCT to create a website that would be a fluid extension of the endota brand and would serve to establish a benchmark for endota’s marketing.
endota spa, a leader in the Australian spa market, approached SCT to create a website that would be a fluid extension of the endota brand and would serve to establish a benchmark for endota’s marketing.
Considering endota’s vast franchise expansion from 55 spas in 2010 to potentially 120+ by end 2011, our task was to create a strategic and scaleable website with a highly usable framework that would play a strong role in the future of endota’s brand among consumers and franchisees.
We aimed to go beyond creating an appealing and usable website, we wanted to incorporate the endota ‘wellness’ mentality with beautiful, simple ideas for a unique approach.
The new endota site uses non-conventional styling to create a website that maximises conventional marketing opportunities; increases visibility, drives online sales and enhances customer experience. The website design is synchronised with endota’s brand palette and its outcome is a highly successful user interface that meets all of endota’s current and future requirements.
The endota spa website is managed through the web-marketing platform Blocks™, providing an integrated tool for website content management, email marketing, maximum SEO visibility and file management.