Dransfield

Dransfield Shared Ownership challenges the traditional notion of owning a holiday home by providing all the benefits of owning a luxury second home at a fraction of the cost.

  • CLIENT DRANSFIELD
  • COMPLETED AUG 2010
  • SHARE

Understanding then building the brand for an emerging style of property ownership.

While building the shared ownership brand we had to be mindful that Dransfield as a provider is already experienced and trusted, so for the launch of this sub brand we had to leverage these qualities and then reinforce the new product  quality vs attainability.

The discusson in the early strategy led the brand mark to become a hexagon, which speaks about both fractional and spacial ownership. Strong aspirational copywriting and imagery provide a greater depth to the brand palette.

Own the dream, within your means.

SCT Services:

  • Brand workshop and strategy
  • Creative and brand development
  • Copywriting
  • Production management

 

Website Development

The Dransfield Shared Ownership website is core to its success, being the first port-of-call for research by potential purchasers in this emerging market of property investment. The website’s design is synchronised with Dransfield's Brand Palette utilising large imagery and strong call to action styling.

The Dransfield Shared Ownership website is managed through the web-marketing platform Blocks™, providing an integrated tool for website content management, email marketing, maximium SEO visibility and file management.

SCT & Blocks™ Services:

  • Website development with WYSIWYG editing,  dynamic navigation
  • Email marketing
  • Google Analyticas and search engine optimisation
  • Fully hosted CMS, available wherever there is an internet connection
  • Automatic site upgrades at no cost
  • Training as required