Australia Post

Australia Post unveils the future of its retail at Brisbane GPO.

  • CLIENT AUSTRALIA POST
  • COMPLETED NOV 2012
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Australia Post GPO Brisbane Concept Store

SCT produced a series of 20sec animations built around engaging and historical postal facts to entertain waiting customers on a series of 42" digital signage displays, while promoting new Post products resulting in reduction of apparent wait times for queueing customers.

Facts included

  • For every person on earth, there are over 200 million insects
  • Queensland is twice the size of Texas and the UK can fit inside seven times
  • In 1879 Liege, Belgium employed 37 cats to carry bundles of letters to villages. This service didn't last long as cats proved to be thoroughly undisciplined
  • The first Christmas card was created in England on December 9, 1842
  • There is now an ATM at McMurdo Station in Antarctica, which has a winter population of 200
  • Quiz: In what year was the first postage stamp made?  OPTIONS: 1642, 500 B.C., 1912, 1840; A: 1840 in the UK – Penny Black
  • The average person’s left hand does 56% of the typing
  • and more…